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All about Lincoln Motor Company

The Lincoln Motor Company, also known as Lincoln, is a division of Ford Motor Company which prime products are luxury vehicles under the Lincoln brand. The US, being its prime market, the Lincoln cars have also found a market niche in the Middle East, South Korea, and China. These are the new and current Lincoln car models: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator.

The Lincoln Motor Company was founded by Henry Leland and his son, Wilfred in August 1917 and Henry named it after the 16th president of the US, who was Abraham Lincoln. When the company started, war broke out and the company’s source of income was getting military contracts, assembling Liberty V12 aircraft engines with Ford Motor company supplying the cylinders along with other car manufacturers, like Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. After selling 150 cars, the company was forced into bankruptcy and was sold to Ford Motor Company for US$8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. The outcome of the merging of Lincoln into Ford Motor saw the manufacturing of new Lincoln H-series, such as sedan, coupe, and limousine and all installed with the standard Lincoln V12.

In 1940, the famous Lincoln Continental was produced as a personal luxury car, which was conceptualized by the co-founder of Ford Motor, Edsel Ford.
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By 1945, Ford Motor merged Lincoln with another car company, Mercury, forming a new division, Lincoln-Mercury, and with this new division, a two-model lineup was produced, Continental and the Zephyr-based range. When the Mercury division was cancelled in December 2012, Ford Motor changed the name of Lincoln into Lincoln Motor Company.
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Due to the success of their all-new MKC crossover, sales have increased in these consecutive years: 16% in 2014, 7% increase in 2015 and 10% increase in 2016.

Lincoln’s history of brand image started in 1927 when a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. As Lincoln’s branding changed through the years, the introduction of the coat of arms coincided with Ford Motor’s coat of arms with their new fleet of cars, such that the branding process continued to evolve into the framed, four-pointed star which is currently use now.