How to Balance the Negative and Positive Space the Design of Finance Logos
At the moment, there has been modifications in the way finance logos are designed. These days, companies are designing logos that are clean, easy to understand and with balancing positive and negative space. To have a successful brand, your graphics need to be revamped.
Brief about Negative Space
Negative space is the space that’s left around the logo and is just as important as any other design aspects of your brand. Negative space marks the outline of a logo. In a logo, the negative space is deliberately included and grabs the attention of prospective clients by communicating exactly what your brand stands for.
You can make a logo stand out by balancing the negative and positive space. Discussed are ways of designing a beautiful logo:
A company’s main objective is to boost the demand for the things they sell. You can create a lasting impression on your potential customers by keeping your finance logo design as simple as possible.
A conventional loan firm maximizes on the negative space when crafting their logo. A basic house outline is a proper symbol of a conventional loan firm. Also, in mortgage firms, similar to a conventional loan company, the negative space also plays an important role in helping with identification.
Contrary to your expectations, when you design a logo with too many aspects (numerous colors, symbols and shapes), it makes it extremely difficult for potential customers to decode.
Have One Visual Aid
When a financial logo is decorated with two or more visual aids, customers will find it challenging to understand. Strive to create a professional design that customers can only associate with your brand.
Ensure the test in the company’s name does not exceed two colors for an accounting firm. There are thousands of similar firms and to be unique, consider an object like a calculator that leaves enough space for a unique look.
Go the Traditional Way
Unlike in retail and art, finance logo design works best when you stick to the traditional design. Great examples of simple designs that prospective customers find straightforward to interpret are like those of banks. Take Chase Bank for illustration purposes. The bank has a logo design that has the word Chase in black bold text inside a bolded blue fashionable Octagon. The degree of professionalism you aim to depict should be evident in your first potential options.
To Sum Up
There are endless benefits of the negative space in a logo. It’s time to maximize the negative space for your future finance logo design if you’d like to be unique.